Nescafé Classic Kräftig instant coffee

Nescafé is one of the world's most recognized coffee brands, originally developed in Switzerland. The brand was launched on April 1, 1938, by Nestlé after seven years of research to create a high-quality coffee powder that could be prepared simply by adding water. The name is a portmanteau of the company name 'Nestlé' and the word 'café'.

Nescafé products are manufactured in dozens of factories globally to serve local markets efficiently. Major production hubs include facilities in Switzerland, Brazil, Mexico, the United Kingdom, and various locations across Asia and Europe. The specific 'Kräftig' (Strong) variant shown in the image is typically marketed in German-speaking regions.

The brand remains a flagship property of Nestlé S.A., a Swiss multinational food and beverage processing conglomerate. Nestlé is the largest publicly held food company in the world, with its headquarters in Vevey, Switzerland. The company continues to lead the global coffee market through sustainable sourcing initiatives like the Nescafé Plan.