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Nový Věk is a well-established brand in the Czech Republic, specifically focused on puffed rice snacks and grain-based health foods. The name 'Nový Věk' translates to 'New Age,' reflecting the brand's position in the health-conscious market segments. These yogurt-coated rice cakes (Rýžové chlebíčky) are a staple of their product line, marketed as a lighter alternative to traditional confectionery.
The brand is owned and manufactured by RACIO, s.r.o., which is the largest producer of puffed cereal snacks in the Czech Republic and one of the most prominent in Europe. The company maintains its manufacturing facilities in Břeclav, Czech Republic. While the brand has historical roots dating back to the early 1990s (established in 1991), it has grown to become a leading name in central European retail, consistently producing a wide variety of crackers, rice cakes, and grain snacks under the RACIO and Nový Věk labels.
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