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The image features the gear selector unit found in the center console of the Hyundai Ioniq 5 electric vehicle. This specific 'shift-by-wire' system replaces traditional mechanical levers with electronic buttons for Drive (D), Neutral (N), and Reverse (R), characteristic of Hyundai's modern E-GMP (Electric Global Modular Platform) interior design.
Hyundai Motor Company, founded in 1967 in South Korea, has transitioned from a budget car manufacturer to a global leader in electric mobility. While the brand is famously South Korean, the manufacturing of the Ioniq line occurs in several global hubs, including their flagship plant in Ulsan and newer smart manufacturing centers abroad. Ownership remains under the Hyundai Motor Group, an automotive giant that also oversees brands like Kia and Genesis.
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