Fresh 'n Rebel Powerbank

Fresh 'n Rebel is a lifestyle brand born in Rotterdam, the Netherlands, specializing in stylish mobile accessories like powerbanks, headphones, and speakers. The brand was founded in 2013 by the company Sitecom. While the brand emphasizes European design and colorful aesthetics, the manufacturing of its electronic products is primarily handled by specialized factories in China.

The brand is held by Sitecom Europe B.V., which serves as the local and international distributor. The ultimate ownership lies with the management of Sitecom, maintaining its Dutch roots in terms of strategy and design while operating globally within the consumer electronics market.