Axe Excite Aftershave

Axe Excite is a specific fragrance within the Axe personal care portfolio, known as Lynx in certain markets like the United Kingdom and Australia. The brand was originally launched in France in 1983 as a standalone deodorant brand. Its introduction marked a significant shift in the men's grooming market by focusing on scent and 'the Axe effect' in its marketing strategies.

Today, Axe is owned by Unilever, a British multinational consumer goods company. While the brand originated in France, manufacturing is now decentralized across various global facilities to serve international markets. The product line has expanded significantly from simple body sprays to include aftershaves, shower gels, shampoos, and hair styling products, maintaining its position as one of the most recognizable men's grooming brands worldwide.