Pascall Fruit Jubes

Pascall Fruit Jubes are a beloved confectionery staple in New Zealand and Australia, known for their firm, chewy texture and sugar-coated finish. These fruit-flavored gummies are produced without artificial colors and are often shaped like various fruits, consistent with their 'Shaped for Fruity Frolics' branding.

The Pascall brand has a rich history dating back to 1906 when the Pascall family established their confectionery business in the United Kingdom. In the 1930s, the brand expanded its reach to the Southern Hemisphere, becoming a household name in the Oceania region. Today, while the manufacturing for the New Zealand and Australian markets primarily takes place in Australia, the brand remains an integral part of the local snacking culture.

Following a series of corporate acquisitions over the decades, the Pascall brand became part of the Cadbury portfolio. It is now ultimately owned by Mondelez International, a global snack food giant headquartered in Chicago, USA. In the local market, the brand is managed under the Mondelez New Zealand and Mondelez Australia subsidiaries.