BYD Atto 3

The BYD Atto 3, known in China as the Yuan Plus, is a pivotal model in the global expansion of the Chinese automotive industry. Launched as part of BYD's 'Ocean' and 'Dynasty' series architecture, the Atto 3 is built on the e-Platform 3.0, specifically designed for high-performance electric vehicles. It is notable for its use of the LFP 'Blade Battery' technology, which has set new industry standards for safety and space efficiency.

While the brand's roots and primary manufacturing hubs are located in Shenzhen, China, the Atto 3 has become a truly international product. To meet growing demand and navigate trade regulations, the company has established significant manufacturing facilities in Thailand and has announced or begun production in Brazil and Hungary. This decentralized production strategy allows the brand to serve European, Southeast Asian, and South American markets more effectively.

The brand is owned by BYD Auto, a subsidiary of the BYD Company. Founded by Wang Chuanfu, the company has transitioned from a battery manufacturer to the world's leading producer of plug-in electric vehicles. As of the mid-2020s, BYD remains an independent Chinese powerhouse, continuing to integrated vertically by producing its own semiconductors and battery cells.