Lush Toby's Magic Cow bath bomb

Toby's Magic Cow is a popular bath bomb from Lush, a brand famous for its handmade cosmetics and advocacy against animal testing. The product is named after Toby, the son of a Lush employee, and features a whimsical cow shape with a coconut milk base for skin softening. Lush was founded in Poole, Dorset, in 1995 by Mark Constantine and Liz Weir, former suppliers to The Body Shop. The company remains a private entity, largely owned by its original founders and employees. While the brand originated in the UK, it maintains manufacturing facilities (known as 'kitchens') in several countries to ensure freshness and reduce environmental impact from shipping.