Heytea Fresh Tea Drinks

Heytea is a pioneer in the 'New Style' tea industry, originally founded as a small tea shop named Royal Tea in Jiangmen, Guangdong Province, China. The brand gained massive popularity for inventing its signature 'Cheese Tea'—a blend of high-quality tea topped with a smooth, savory cheese foam layer. Due to trademark issues with the original name, the brand rebranded to Heytea (Xi Cha) in 2016 and expanded rapidly across major Chinese cities and eventually into global markets.

The brand's manufacturing process emphasizes the use of fresh ingredients, including high-quality tea leaves from specific regional growers, fresh fruit, and natural cane sugar, moving away from the powders and essences common in traditional bubble tea. While the core ingredients are sourced globally, the drinks are prepared fresh at each retail location. Heytea remains a privately held company with significant backing from major venture capital firms, maintaining its headquarters in Shenzhen, China. It is widely recognized for modernizing tea culture and integrating artistic, minimalist design into its physical stores and packaging.