Raak soft drink

Raak is a quintessential Dutch beverage brand with a history dating back to 1957, when it was introduced by A. Bruinsma's Limonadefabriek in Amsterdam. Over the decades, it became a household name in the Netherlands, particularly famous for its fruit syrups and unique products like 'Kindercola'. The brand is well-known for its colorful packaging and its historical role as a pioneer in introducing liter-sized soft drink bottles to the Dutch market.

Currently, the brand is owned and manufactured by United Soft Drinks (USD), based in Utrecht. Since acquiring the brand in the late 1990s, USD has maintained the production of Raak beverages within the Netherlands, ensuring the local heritage remains intact. The brand continues to focus on a wide variety of flavors, including sugar-free variants, and is distributed primarily across the Benelux region and some international export markets.