Made O'Meter
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Alpro is a pioneering European brand specializing in plant-based food and drink products. Founded in Belgium in 1980, the company was born out of a vision to create sustainable and healthy alternatives to dairy. Over the decades, Alpro has become a household name across Europe, leading the market with its wide range of soy, almond, oat, and coconut-based beverages, yogurts, and desserts.
The manufacturing of Alpro products, including its popular Barista Oat milk, takes place across several European facilities to minimize the carbon footprint of distribution. Key production sites are located in Wevelgem (Belgium), Issenheim (France), and Kettering (United Kingdom). The brand emphasizes the use of European-grown oats to ensure quality and reduce transportation distances.
In terms of ownership, Alpro's journey reflects the consolidation of the global health food market. After being owned by the American group WhiteWave Foods, it became part of Danone in 2017 following Danone's acquisition of WhiteWave. Today, Alpro operates as a key brand within Danone’s Essential Dairy and Plant-Based (EDP) division, benefiting from the French multinational's global distribution network while maintaining its status as a certified B-Corp dedicated to social and environmental performance.
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