MSC (Marine Stewardship Council) Certified Seafood

The Marine Stewardship Council (MSC) is not a brand of fish in the traditional sense, but an international non-profit organization that manages a certification and labeling program for sustainable wild-caught seafood. When you see the blue MSC eco-label on a product, it signifies that the fish has been caught in a way that is environmentally responsible and ensures the long-term health of fish stocks.

Because MSC is a certification standard, 'MSC fish' is sourced and processed in multiple countries across the globe, wherever fisheries meet their rigorous sustainability standards. The brand represents a seal of approval rather than a manufacturer. The organization was founded in London through a partnership between Unilever and the World Wildlife Fund (WWF) to address the problem of overfishing and has since become the global gold standard for seafood certification.