VARTA batteries and energy storage systems

VARTA is a historic German brand that has become a global leader in battery technology and energy storage solutions. Originally founded in 1887 in Hagen, Germany, by Adolf Müller, the brand played a pivotal role in the development of electric transport and consumer electronics. Today, the brand is known for its high-quality alkaline batteries, rechargeable cells, and advanced home energy storage systems like the VARTA.wall, which are developed and manufactured in Germany to strict safety standards.

The brand's ownership structure is complex due to historical splits. VARTA AG, the main German entity, focuses on microbatteries and household energy storage. However, the portable consumer battery business (consumer AA/AAA batteries) is managed by the American company Energizer Holdings, Inc., while the automotive battery division is owned by Clarios (formerly Johnson Controls). This multi-faceted ownership allows the VARTA name to dominate multiple sectors of the global energy market.