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Redefine Meat is a pioneering food technology company that has revolutionized the plant-based industry through the use of advanced 3D printing and additive manufacturing. Founded in 2018 in Rehovot, Israel, the company aims to recreate the complex muscle structure, fat, and connective tissue of traditional meat using sustainable plant-based ingredients. This 'New-Meat' product line includes high-end cuts like flank steak and brisket, alongside burgers, sausages, and kebabs, catering to both high-end chefs and home cooks.
The brand's production is centered in Israel, where its proprietary technology was developed, and has expanded significantly into Europe. To support its growing international presence, Redefine Meat established a major manufacturing facility in Best, Netherlands, which serves as a strategic hub for distribution across the UK, Germany, and other European markets. The company remains an independent entity, fueled by substantial venture capital investment from global firms, and continues to be led by its original founders as it expands its footprint in the global food service and retail sectors.
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