LaCie Rugged Portable Hard Drive

The LaCie Rugged series is a world-renowned line of external storage devices recognized for their signature bright orange protective rubber sleeves. This product was designed by Neil Poulton and became a favorite among creative professionals due to its drop, crush, and rain resistance.

Originally a French brand founded in the late 1980s, LaCie established itself as a premium manufacturer of high-end storage solutions. In 2012, Seagate Technology, an American data storage giant, acquired LaCie to strengthen its portfolio in the premium consumer and professional creative markets. Today, the products are manufactured globally, with significant assembly and production occurring in facilities across China and Thailand under Seagate's oversight.