AVA Pewangi Fabric Softener French Peony

AVA is a well-established home care brand in the Southeast Asian market, specifically renowned in Malaysia for its range of laundry solutions. The product featured is the French Peony variant of their fabric softener line, which is designed to provide long-lasting fragrance and fabric protection. AVA products are widely distributed through major retail chains and grocery stores across the region.

The brand is a primary label under the Malaysian company Yee Lee Corporation. Established in 1968, Yee Lee has grown from a local edible oil repacker into a fully integrated manufacturer and distributor of various consumer goods. The production of AVA fabric softeners is typically handled within Malaysia, utilizing the group's extensive manufacturing facilities to cater to both domestic and export markets.

Ultimate ownership lies with the Yee Lee Group, headquartered in Ipoh, Malaysia. The group maintains a diverse portfolio spanning manufacturing, marketing, and distribution of fast-moving consumer goods (FMCG), including edible oils, household cleaning products, and bottled water. Their vertical integration allows them to maintain strict quality control over brands like AVA from production to final distribution.