Kruidvat Epsom Salt

Kruidvat Epsom Salt (Bitterzout) is a personal care product designed for therapeutic baths and skin softening. It is a private-label product of the Dutch drugstore chain Kruidvat. The brand was founded in 1975 in the Netherlands by the De Rijcke family. Today, it is part of a global retail network.

Since 2002, Kruidvat has been owned by A.S. Watson Group, which is a subsidiary of the multinational conglomerate CK Hutchison Holdings. While the brand is quintessentially Dutch, its products are sourced globally, often manufactured in various European or Asian locations depending on the specific batch and supplier availability, though they are primarily distributed in the Benelux region.