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Cien is a prominent private-label brand specialized in personal care and beauty products. It was originally developed as an in-house brand for the German discount supermarket giant Lidl. The brand has gained international recognition for offering high-quality hygiene and cosmetic products at competitive price points.
The manufacturing of Cien products is primarily centered in Germany, utilizing a network of specialized European third-party manufacturers that comply with strict EU cosmetic regulations. Since Cien is a proprietary brand, its production is closely tied to its owner, the Schwarz Group.
As of 2026, the brand remains under the ultimate ownership of the Schwarz Group, a family-owned multinational retail company headquartered in Neckarsulm, Germany. The Schwarz Group is one of the largest retailers globally, also overseeing the Kaufland chain. Within the Netherlands and other European markets, Cien products are exclusively distributed through Lidl subsidiaries.
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