Lidl Flatbread

This product is a flatbread sold under the Lidl private label. The packaging indicates that the product is produced in Ireland using wheat from several sources. As a private label item, it is manufactured specifically for Lidl's retail network and follows the quality standards set by the discount supermarket chain.

Lidl originated in Germany in the 1930s as a grocery wholesaler and has since grown into one of the largest discount retailers in the world. The brand is ultimately owned by the Schwarz Group, a family-owned multinational retail group that also operates the Kaufland hypermarket chain. The Schwarz Group is headquartered in Neckarsulm, Germany, and maintains a significant global presence with thousands of stores across Europe and the United States.