Nicorette nicotine gum

Nicorette is a globally recognized brand in the smoking cessation market, celebrated for developing the first nicotine replacement therapy. The brand's journey began in Sweden during the late 1960s, specifically in Helsingborg, where researchers at Leo Pharma created the original nicotine-infused gum to help sailors manage withdrawal symptoms.

Today, Nicorette's manufacturing is a global operation. While a significant portion of the supply for international markets, including Australia, is still produced in Sweden, the brand also utilizes facilities in various locations to meet local demand. This distributed manufacturing approach ensures the product is accessible to millions looking to quit smoking.

Ownership of the brand has shifted over time due to corporate mergers and spin-offs. Historically part of Johnson & Johnson’s consumer health portfolio, Nicorette transitioned under the ownership of Kenvue in 2023. Kenvue is a dedicated consumer health company based in the United States, managing iconic brands with a focus on personal care and wellness. In the Australian market, the brand is distributed and managed by the local subsidiary of Kenvue.