Lay's Bugles Sweet Chilli flavour

Lay's Bugles is a popular cone-shaped corn snack that combines the iconic Bugles shape with the branding of Lay's, primarily in European markets. The original Bugles brand was created by General Mills in the United States in the mid-1960s. However, through international licensing and partnership agreements, the brand is marketed under the Lay's umbrella in many countries including the Netherlands and Belgium.

The product is manufactured in various facilities across Europe to serve regional markets. In the Benelux region, production often occurs in the Netherlands. The brand is currently managed and owned by PepsiCo, a global leader in the food and beverage industry, which acquired Frito-Lay in 1965. PepsiCo continues to oversee the production, marketing, and distribution of the Lay's brand portfolio worldwide.