Les Secrets de Loly Boost Curl hair jelly

Boost Curl is a moisturizing hair jelly designed for curly, wavy, and coily hair types. It is produced by the French brand Les Secrets de Loly, which was founded in 2009 by Kelly Massol. The brand specializes in natural hair care products tailored specifically for textured hair.

The product is primarily manufactured in France, emphasizing high-quality natural ingredients and eco-friendly practices. While the brand received significant investment from the European investment firm Eurazeo in 2022 to fuel its international expansion, the company remains under the leadership of its founder, maintaining its French heritage and specialized focus on the textured hair market.