SoftStar sustainable tissues

SoftStar is an established private label brand owned by the German retail giant Müller (Müller Holding GmbH & Co. KG). This specific product, identified as a 'sustainable handkerchief' or 'Umwelt-Taschentuch', reflects the brand's commitment to eco-friendly production, utilizing recycled packaging.

The brand was originally developed in Germany as part of Müller's strategy to provide high-quality personal care alternatives at competitive prices. As a private label, most manufacturing for SoftStar takes place in Europe, predominantly in Germany, through specialized contracts with paper product manufacturers. The ultimate owner, Müller, is one of the largest drugstore chains in Europe, headquartered in Ulm, Germany.