Jumbo Cola Regular soft drink

Jumbo Cola is a private-label soft drink produced for Jumbo Supermarkten, one of the largest supermarket chains in the Netherlands and Belgium. The brand represents a cost-effective alternative to major international cola brands, emphasizing an 'Authentic Taste' as seen on the packaging.

Originally founded in Tilburg in 1921, the Jumbo company has grown significantly, especially after acquiring various competitor chains. As a private label, the manufacturing is primarily localized within the Netherlands, often through partnerships with Dutch bottling companies to supply their extensive store network. The brand is entirely owned by the van Eerd family through Jumbo Groep Holding B.V., maintaining its status as a cornerstone of Dutch retail history.