Jumbo Coffee

Jumbo coffee is the private label coffee brand of Jumbo Supermarkten, one of the largest supermarket chains in the Netherlands. The brand encompasses a wide variety of coffee products, including whole beans, ground coffee, coffee pods, and instant varieties such as Cappuccino.

Original production and brand development are rooted in the Netherlands, specifically through Jumbo's headquarters in Veghel. While the coffee beans are sourced globally from regions like South America and Africa, the roasting and final packaging frequently take place in the Netherlands to ensure quality control. Jumbo emphasizes sustainability in its coffee line, often featuring certifications such as Rainforest Alliance to appeal to environmentally conscious consumers.

The brand is entirely owned by the Van Eerd family's holding company, Jumbo Groep Holding B.V. As a private label, it serves as a cornerstone of their value proposition, offering a Dutch-born alternative to international coffee giants.