Morinaga Hi-Chew Soft Candy

Hi-Chew is a popular soft, chewy fruit candy that originated in Japan. It was first developed by Taichiro Morinaga, the founder of Morinaga & Co., who sought to create a type of edible chewing gum that could be swallowed, adhering to Japanese cultural norms regarding social etiquette.

Today, the brand has grown into a global phenomenon, particularly known for its intense fruit flavors and unique texture. While the brand is deeply rooted in Japanese confectionery history, manufacturing has expanded significantly to meet international demand. The candies are produced in various locations including Japan, Taiwan, and a major production facility in Mebane, North Carolina, USA, which serves the North American market.

As of 2026, Hi-Chew remains under the ultimate ownership of its founding company, Morinaga & Co., Ltd. The company continues to manage the brand's global expansion and product innovation from its headquarters in Tokyo, Japan, maintaining its status as one of the leading confectionery brands in Asia and beyond.