StubHub online marketplace

StubHub is the world's largest ticket marketplace, founded in San Francisco in 2000 as a pioneer in the secondary ticket market. It provides a platform for consumers to buy and sell tickets for sports, concerts, theater, and other live entertainment events. The brand revolutionized the industry by introducing fan protection guarantees and professionalizing the resale market, which was previously fragmented and largely unregulated.

Over the decades, StubHub has undergone several significant ownership changes. It was first acquired by eBay in 2007 for approximately $310 million. In a major industry consolidation in early 2020, eBay sold StubHub to Viagogo for $4.05 billion. This transaction reunited the brand with Eric Baker, one of StubHub's original co-founders who had since moved on to found Viagogo in Europe. Today, the platform operates as a massive digital service, with its infrastructure managed across various global data centers.

Following the acquisition by Viagogo, the brand forms part of a combined global entity that serves over 70 countries. While it remains headquartered in the United States, its ultimate ownership sits with the Viagogo group, which is primarily based in Switzerland. The marketplace continues to dominate the live events sector through aggressive digital marketing and strategic partnerships with major sports leagues and venues worldwide.