G-Star RAW hoodie

G-Star RAW is a renowned Dutch designer clothing brand founded in Amsterdam in 1989. The brand is particularly famous for its 'urban clothing' aesthetic and its pioneering work with 'raw' denim—untreated and unwashed fabrics that age naturally. Over the decades, G-Star has established itself as a global leader in high-end streetwear, often collaborating with high-profile artists and environmentally conscious initiatives like 'Raw for the Oceans'.

While the brand's creative heart and headquarters remain in the Netherlands, production is carried out globally. Manufacturing typically takes place in countries with specialized textile industries, including Vietnam, China, India, and Bangladesh. This allows the brand to maintain its focus on technical innovation and sustainable production methods at a commercial scale.

The brand was originally founded as Gap Star by Jos van Tilburg. In 2023, the brand underwent a significant ownership change when WHP Global, a leading brand management firm based in the United States, acquired a majority interest in G-Star RAW. This acquisition was aimed at accelerating the brand's global expansion while maintaining its signature Dutch design heritage and sustainability commitments.