Maisel's Weisse Original

Maisel's Weisse is a renowned German wheat beer brand with a heritage that dates back to its founding in 1887. The brand originated in Bayreuth, Bavaria, where it was established by Hans and Eberhardt Maisel. It has since become a global ambassador for Bavarian wheat beer culture, known for its distinctive reddish-amber color and traditional bottle fermentation process.

The production of Maisel's Weisse is centered exclusively in Bayreuth, Germany, at the Brauerei Gebr. Maisel. This location is significant as it maintains the 'Bayerische Edelreifung' (Bavarian noble maturation), a double-cultivation process that adheres strictly to the Bavarian Purity Law (Reinheitsgebot). The brewery remains at its original site, blending traditional craftsmanship with modern brewing technology.

The brand is owned by Brauerei Gebr. Maisel KG, an independent, family-run business now in its fourth generation of ownership. Unlike many other major German beverage brands that have been absorbed by global conglomerates, Maisel's Weisse has retained its independence, focusing on specialty beers and regional authenticity. The company also operates the globally recognized Maisel’s Bier-Erlebnis-Welt, a brewery museum that highlights its deep-seated craftsmanship.