Safir Chicken Goujons

The image displays a serving of chicken goujons (strips) presented in a cardboard container. These products are typically part of the frozen or ready-to-eat poultry specialty range. The text 'Familia Safir' visible at the top indicates the brand is Safir, a significant player in the Romanian poultry industry.

Safir products are primarily manufactured in Romania, with the brand's main production facilities located in Vaslui. The company adheres to a vertically integrated model, managing everything from feed production and poultry farming to slaughterhouses and processing facilities for semi-prepared and breaded chicken products.

As a family-owned enterprise, Safir remains under the ownership of the Safir family. The company has evolved from a local distributor into a large-scale manufacturer known for brands such as 'Deliciosul de Vaslui' and 'Zdravăn de Vaslui', focusing on traditional quality combined with modern processing standards.