Choceur Melk Hazelnoot chocolate bar

Choceur is a private-label brand of chocolate products specifically created for the German discount supermarket chain ALDI. The brand traces its origins to Germany, where ALDI began its operations. The specific "Melk Hazelnoot" (Milk Hazelnut) variety shown in the image is typically produced for the Dutch, Belgian, and German markets.

Most Choceur products are manufactured in Germany through various third-party suppliers, most notably by the Moser-Roth subsidiary or other specialized chocolate producers like Storck and Wiha, ensuring high-quality European chocolate standards. While manufacturing is primarily centered in Germany to maintain consistency, the brand is distributed globally through ALDI's extensive retail network.

Ownership of the brand rests with the ALDI Group. Due to the company's historical split, the brand is shared between ALDI Nord and ALDI Süd depending on the geographic region, though both are headquartered in Germany. ALDI remains a private, family-owned company specializing in high-efficiency retail and value-driven private label goods.