Lidl Mini's promotional stickers

Lidl Mini's are part of a recurring promotional campaign by the German supermarket chain Lidl. These stickers are specifically used for loyalty programs where customers collect points to redeem for miniature toy versions of popular supermarket products. The 'Mini's' concept has been rolled out across various European countries, including the Netherlands, as indicated by the 'Plak hier' (Paste here) text visible in the background.

Lidl is a global discount supermarket chain owned by the Schwarz Gruppe. While the brand is German in origin, these promotional materials are often produced in multiple locations or managed by specialized marketing agencies that source items internationally. The ultimate ownership lies with the Schwarz family through their massive private retail group, which remains one of the largest retailers in the world.