Bio+ Witte Bonen in Tomatensaus

Bio+ is a prominent organic private label brand in the Netherlands. It was established to provide a unified organic identity for various Dutch retail cooperatives. The product shown—organic white beans in tomato sauce—is characteristic of their commitment to sustainable and accessible organic pantry staples.

The brand is under the management of Stichting Merkartikel Bio+, which represents the interests of various supermarket organizations. Manufacturing typically takes place across the European Union to ensure high organic standards, with many tomato-based products originating from Italy due to regional expertise. The ultimate ownership lies with Superunie, a Dutch purchasing cooperative that represents numerous independent supermarket chains, ensuring that organic products remain competitively priced for the Dutch market.