Albert Heijn Balsem pocket tissues

This product is part of the Albert Heijn (AH) private label range, a cornerstone of Dutch retail culture. Albert Heijn was founded in 1887 in Zaandijk, Netherlands, and has evolved from a small grocer into the country's dominant supermarket chain. These balsam-infused tissues are designed to compete with premium international brands by offering comparable softness and strength under the store's own brand identity.

The brand is owned by Ahold Delhaize, a global retail giant formed through the 2016 merger of the Dutch company Ahold and the Belgian company Delhaize Group. While Ahold Delhaize operates numerous brands across Europe and the United States, Albert Heijn remains its flagship brand in the Netherlands. Manufacturing for these paper products typically occurs in specialized European paper mills contracted by the retailer to meet specific quality standards.