Albert Heijn Confettini's cookies

Confettini's are a popular private-label snack produced by Albert Heijn, the leading supermarket chain in the Netherlands. These biscuits consist of a crunchy base topped with a layer of pink icing and colorful chocolate candy buttons, similar to Smarties.

As an Albert Heijn house brand product, these cookies are primarily manufactured in the Netherlands for distribution across their stores in the Benelux region. The brand is owned by Ahold Delhaize, a global retail powerhouse formed from the merger of the Dutch Ahold and Belgian Delhaize Group in 2016. The product design and marketing are deeply rooted in the Dutch 'huismerk' (house brand) tradition, offering local favorites under the iconic blue 'ah' logo.