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Wayang is a Dutch coffee brand specifically developed as a private label for the supermarket chain Albert Heijn. It focuses on sustainably sourced coffee beans, often highlighted by its 'Climate Activator Certified' and 'Rainforest Alliance' seals. The name 'Wayang' refers to traditional Indonesian puppet theater, reflecting the origin of the beans used in this specific blend.
While the beans are grown in Indonesia and other coffee-producing regions, they are traditionally roasted and packaged in the Netherlands. The brand is under the ultimate ownership of Ahold Delhaize, one of the world's largest food retail groups, which manages the brand's production and distribution through its extensive supply chain in Europe.
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