Kong Strong The Real Cola Orange

Kong Strong is a private label brand exclusively distributed by Lidl, a major German discount supermarket chain. The product 'The Real Cola Orange' is a carbonated soft drink that mimics the popular German 'Spezi' flavor profile—a blend of cola and orange soda.

Originally launched as an energy drink line to compete with mainstream brands like Red Bull, Kong Strong has since expanded into other beverage categories. The manufacturing typically occurs within Germany or neighboring European countries, leveraging Lidl's extensive supply chain network. As a store brand, the intellectual property and distribution rights are held by the Schwarz Group, one of the world's largest retail corporations.