Made O'Meter
Discover where a brand or product originates
Dreft is a renowned brand of laundry detergent that has become a household name in North America, specifically marketed for its gentleness on infant skin. The brand was originally introduced in 1933 as the first synthetic detergent in the United States, representing a significant technological leap in cleaning science at the time.
Today, Dreft is a key player in the specialized laundry care market, known for its hypoallergenic formulas and iconic scent. Manufacturing primarily occurs in the United States to serve the North American consumer base, though global supply chains for ingredients and packaging may span multiple countries.
The brand is owned by the multinational consumer goods giant Procter & Gamble (P&G). Under P&G's stewardship, Dreft has expanded its product line to include multi-stage detergents that evolve with a child's needs, from newborn stages to active toddlers. P&G continues to manage the brand's development and distribution from its global headquarters in Cincinnati, Ohio.
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