Liu Jo clothing and accessories

Liu Jo is an esteemed Italian fashion house that has become a symbol of contemporary elegance and premium style since its inception. Founded in 1995 by brothers Marco and Vannis Marchi in Carpi, Italy—a district renowned for its textile expertise—the brand initially gained fame for its knitwear before expanding into a full lifestyle range including denim, shoes, and jewelry. The brand is particularly well-known for its 'bottom-up' silhouettes and its focus on enhancing natural femininity.

While the creative heart and design headquarters of the brand remain firmly in Italy, the manufacturing operations are globalized. Production takes place in multiple countries including Italy, Turkey, China, and various North African nations to balance craft expertise with industrial scale. Over the decades, Liu Jo has transformed from a localized textile firm into an international power player in the fashion industry, maintaining its headquarters in the textile heartland of Emilia-Romagna.

Today, Liu Jo remains under the stewardship of its original founders. Its growth has been fueled by strategic acquisitions, such as the purchase of Blufin S.p.A. (parent of Blumarine) by Marco Marchi through his holding company, Eccellenze Italiane. This move solidified the brand's position as a leader in the Italian luxury segment, steering the group toward future expansions in the global premium market while remaining an independent Italian entity.