Bolletje

Bolletje is a renowned Dutch bakery brand that has become a staple in the Netherlands since its inception in Almelo. The brand is most famous for its 'beschuit' (rusks), though it produces a wide range of ontbijtkoek, ginger snaps, and various breakfast snacks. The manufacturing is concentrated in the Netherlands, primarily at their original site in Almelo and a specialized factory in Heerde.

Historically a family-run business started by the Ter Beek family, the brand grew to dominate the Dutch market through innovative marketing and product consistency. While many large food brands have been acquired by multinational conglomerates, Bolletje maintains its distinct Dutch identity and operational focus within the Benelux region, continuing to operate through its established Dutch entities and ensuring that its production remains rooted in its country of origin.