Salseo Kétchup

Salseo is a private label brand primarily sold by the Spanish supermarket chain Dia. The product shown is a classic tomato ketchup featuring playful 'Wanted' (Se Busca) branding. This brand was created to provide affordable, high-quality condiments specifically for the Dia retail network. The manufacturing typically takes place in Spain to serve the local European market.

As a store brand, Salseo is owned and managed by Distribuidora Internacional de Alimentación, S.A. (Dia). The company has its headquarters in Las Rozas, Madrid. Over the years, Dia has evolved from a local Spanish retailer into a multinational group, though its core business remains centered on proximity markets in Spain, Portugal, Brazil, and Argentina.