Naturmundo Pasas Sultanas

Naturmundo is a private label brand primarily associated with the Spanish supermarket chain DIA (Distribuidora Internacional de Alimentación). The product shown, 'Pasas Sultanas Sin Pepitas' (Seedless Sultana Raisins), represents a healthy snack category focused on natural ingredients.

While the brand is rooted in Spain through its ownership by the DIA Group, the manufacturing and sourcing of sultanás often involve multiple countries depending on the agricultural season, with common sources being Turkey, Chile, or Uzbekistan. The brand is managed as part of DIA's strategy to offer high-quality natural food alternatives under their proprietary labels. Currently, the DIA Group is a publicly traded multinational company headquartered in Las Rozas, Spain.