Planters Smooth Peanut Butter

Planters is an iconic snack brand originally founded in Wilkes-Barre, Pennsylvania, in 1906 by Amedeo Obici and Mario Peruzzi. While the brand is most famous for its 'Mr. Peanut' mascot and assorted nut products, it has long maintained a significant presence in the peanut butter category, particularly in North America. The specific bilingual packaging (English and French) indicates this product is distributed in the Canadian market, where it is often produced locally or imported through North American supply chains.

The brand has undergone several major ownership changes throughout its history. Originally the Planters Nut and Chocolate Company, it was acquired by Standard Brands in 1960, then became part of Nabisco. Following the merger of Kraft and Heinz, the brand was under the Kraft Heinz umbrella until 2021. In a multi-billion dollar deal, the Planters brand was acquired by Hormel Foods Corporation, a major American food processing company. Today, Hormel manages Planters as a core part of its snack and grocery portfolio, maintaining its status as a leading name in peanut-based snacks and spreads.