Colgate Total Active Prevention Gum Care & Sensitive toothpaste

Colgate is one of the world's most recognized oral care brands, with a history dating back to 1806 when William Colgate established a starch, soap, and candle business in New York City. The brand's first toothpaste, sold in jars, was introduced in 1873, followed by the iconic collapsible tubes in 1896. Today, Colgate is a global leader in oral hygiene, known for its extensive research and development in dental health.

Colgate Total, the specific line shown here, was launched in the 1990s as a multi-benefit toothpaste formula designed to provide long-lasting protection against plaque, gingivitis, and cavities. Manufacturing for Colgate products occurs across a vast global network of facilities to serve local markets, with major production sites in the United States, Mexico, Brazil, China, Poland, and India.

The brand is owned by the Colgate-Palmolive Company, an American multinational consumer products corporation. Headquartered in midtown Manhattan, New York City, the company manages a portfolio that includes not only oral care but also personal care, home care, and pet nutrition. It remains an independent publicly traded entity and is consider a primary competitor in the global consumer goods sector.