Sweaty Betty activewear

Sweaty Betty is a premier British retailer specializing in women's activewear and lifestyle clothing. Founded in 1998 by Tamara and Simon Hill-Norton, the brand was born in Notting Hill, London, with the mission of inspiring women to find empowerment through fitness. Known for its 'bum-sculpting' leggings and high-performance technical fabrics, the brand quickly expanded from a single boutique to an international presence with numerous standalone shops and concessions.

Manufacturing of Sweaty Betty products takes place in several locations globally, primarily in regions known for high-quality technical textile production such as China, Vietnam, and Turkey. The brand maintains a strong focus on ethical sourcing and has increasingly moved toward using recycled materials and sustainable manufacturing processes to reduce its environmental footprint.

In August 2021, the brand's ownership transitioned when it was acquired by Wolverine World Wide, Inc. for approximately $410 million. This acquisition integrated Sweaty Betty into a global portfolio of outdoor and performance brands, allowing for greater logistics and distribution reach while maintaining its UK-based design and heritage identity.