Made O'Meter
Discover where a brand or product originates
Jordan is a prominent Scandinavian brand with a history dating back to 1837, originally founded by Wilhelm Jordan in Oslo, Norway. Initially starting as a brush manufacturing business, it has evolved into a global leader in oral care products, well-regarded for its functional and minimalist design language. The thin wood dental sticks shown are a signature product, typically crafted from Nordic birch wood to ensure strength and quality.
Today, the brand is owned by the Orkla Group, a major Norwegian conglomerate that acquired Jordan in 2012 to strengthen its position in the personal care sector. While Orkla manages the brand globally, production often remains centered in the Nordic region, particularly Norway, to leverage local expertise and sustainable raw materials. The brand continues to expand its international footprint as a key subsidiary under Orkla's House Care and Personal Care divisions.
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