Genesis Footwear

Genesis Footwear is a contemporary brand dedicated to merging high-end sneaker design with extreme sustainability. Founded by Jens Hauenstein, the brand was established to fill a gap in the market for eco-friendly sneakers that do not compromise on aesthetics or urban style. The product line is known for using innovative materials such as cactus leather, pineapple fiber (Piñatex), banana paper yarn, and recycled PET bottles.

While the brand is headquartered and designed in Germany, the manufacturing takes place in Vietnam. This location was specifically chosen for its specialized factories that can handle high-tech recycled materials while adhering to strict fair labor standards and sustainable water treatment practices. The brand remains independently owned, maintaining a focused mission on reducing the carbon footprint of the fashion industry through ethical production and transparent supply chains.