Fresh Clean wet wipes

Fresh & Clean is an iconic Italian brand that has been a household name for personal hygiene since its introduction in the 1970s. Originally developed in Italy, the brand became famous for its distinctive fragrance and the convenience of its wet wipes, expanding its range to include liquid soaps and deodorants. The brand is deeply rooted in the Italian manufacturing sector, with the majority of its products being produced within Italy to ensure adherence to European quality standards. Today, Fresh & Clean is owned by Sodalco, a major player in the personal and home care market, which is part of the larger Sodalis Group. This ownership has allowed the brand to maintain its heritage while leveraging a vast international distribution network.