g'woon chocoprentjes puur

g'woon chocoprentjes puur are traditional Dutch biscuits topped with a layer of dark chocolate featuring embossed artistic images. The brand 'g'woon' was launched as a private label to replace many former generic house brands across several Dutch retail chains. It is a brand central to several Dutch supermarkets that fall under the Superunie umbrella.

Manufacturing typically occurs in the Netherlands through partner bakeries that produce these snacks specifically for the g'woon label. The brand is managed by Superunie, a massive purchasing cooperative that allows medium-sized Dutch supermarket organizations to compete with larger international chains by pooling their resources and private label development.