Made O'Meter
Discover where a brand or product originates
Bai is a popular brand of antioxidant-infused beverages that markets itself as 'WonderWater.' The brand was originally founded in Princeton, New Jersey, in 2009 by Ben Weiss. It gained significant traction in the U.S. market by offering low-calorie, fruit-flavored drinks sweetened with stevia and erythritol, often utilizing coffeefruit (the casing of the coffee bean) as a signature ingredient.
In 2017, the brand was acquired by Dr Pepper Snapple Group for $1.7 billion. Following the subsequent high-profile merger in 2018, the brand is now part of the Keurig Dr Pepper portfolio. Today, Bai continues to expand its flavor profiles and variety packs, primarily manufactured within the United States to serve its large North American consumer base, while maintaining its identity as a leader in the 'better-for-you' beverage category.
The ultimate owner of the brand, Keurig Dr Pepper Inc., is a major American beverage conglomerate. It maintains its headquarters in Burlington, Massachusetts, and Plano, Texas, overseeing a vast stable of soft drinks, water, and coffee brands globally.
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